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Effective Lead Generation? Curb Your Social Media Presence

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Now, before you start saying that this is a very bad business tactic, allow me to share with you a personal experience. Having worked in marketing for years, the need to get involved in social media marketing to generate more B2B leads for IT company became a necessity. But here is the problem, despite how active I was in so many social networks; I still find it hard to reach my IT lead generation goals. I just could not connect with my sales leads prospects correctly. I suppose some of you have experienced the same thing, too, wondering why it is so hard to use social media in appointment setting work. Well, in my experience, I found one excellent solution: reduce your social media presence. You can probably blame social media network themselves in putting us in this predicament. With the variety of avenues in which you can tap in, you might end up stretching yourself too thin. Besides, there is the possibility that the network that you are using is actually a network that only a few of your prospects are involved in. It sure makes it more practical to just concentrate on the ones that matter the most. And here is how you do it:    1. **End Summary** Topics:

About the Author:
Business Development Consultant helping IT firms increase their ROI by providing them qualified IT sales leads.


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